Jonathan’s Bibliography Page

WORKS CITED

Deschene, Lori. CBS News. “What Is Behavioral Targeting?”  1 May 2008. Web. 7 Dec 2010. http://www.cbsnews.com/8301-505125_162-51199800/what-is-behavioral-targeting/

Dwyer, Catherine. “Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com” Proceedings of AMCIS 2009. Aug 2009. Print.

Golson, Jordan. Mashable tech. “Where Does Google Get 97% of Its Revenue?” 17 Jul 2009. Web. 7 Dec 2010. http://gigaom.com/2009/07/17/where-does-google-get-97-of-its-revenue/

Hof, Robert. Forbes. “Facebook’s New Advertising Model: You”  16 Nov 2011. Web. 7 Dec 2010. http://www.forbes.com/sites/roberthof/2011/11/16/facebooks-new-advertising-model-you/

iab. “Economic Value of the Advertising-Supported Internet Ecosystem” Web. 7 Dec 2010. http://www.iab.net/economicvalue

Indvik, Lauren. Mashable tech. “Americans Now Spend As Much Time Using Internet as TV [STATS]” 13 Dec 2010. Web. 7 Dec 2010. http://mashable.com/2010/12/13/internet-tv-forrester/

Montopoli, Brian. CBS News. “A Short History of Audience Research”  10 Oct 2005. Web. 7 Dec 2010. http://www.cbsnews.com/8301-500486_162-929913-500486.html

The Register. “Many sites cookie-track users regardless of opt-outs”  15 Jul 2011. Web. 7 Dec 2010. http://www.theregister.co.uk/2011/07/15/websites_still_dish_out_tracking_track_despite_opt_out/

TRUSTe. “Behavioral Targeting”  Web. 7 Dec 2010. http://www.truste.com/pdf/Behavioral_Targeting_Data_Sheet.pdf

Webster, James and Phalen, Patricia F. “The Audience Measurement Business” Ratings Analysis: Theory and Practice. Laurence Erlbaum Associates, Inc., 18 Oct. 2005. Print.

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