Jonathan’s Bibliography Page


Deschene, Lori. CBS News. “What Is Behavioral Targeting?”  1 May 2008. Web. 7 Dec 2010.

Dwyer, Catherine. “Behavioral Targeting: A Case Study of Consumer Tracking on” Proceedings of AMCIS 2009. Aug 2009. Print.

Golson, Jordan. Mashable tech. “Where Does Google Get 97% of Its Revenue?” 17 Jul 2009. Web. 7 Dec 2010.

Hof, Robert. Forbes. “Facebook’s New Advertising Model: You”  16 Nov 2011. Web. 7 Dec 2010.

iab. “Economic Value of the Advertising-Supported Internet Ecosystem” Web. 7 Dec 2010.

Indvik, Lauren. Mashable tech. “Americans Now Spend As Much Time Using Internet as TV [STATS]” 13 Dec 2010. Web. 7 Dec 2010.

Montopoli, Brian. CBS News. “A Short History of Audience Research”  10 Oct 2005. Web. 7 Dec 2010.

The Register. “Many sites cookie-track users regardless of opt-outs”  15 Jul 2011. Web. 7 Dec 2010.

TRUSTe. “Behavioral Targeting”  Web. 7 Dec 2010.

Webster, James and Phalen, Patricia F. “The Audience Measurement Business” Ratings Analysis: Theory and Practice. Laurence Erlbaum Associates, Inc., 18 Oct. 2005. Print.

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